PR scenarios

2 min read - updated few hours ago


Sample - PR scenarios

2 steps, 3 days

This sequence consists of automatic emails.

Personalized:


• Recipients first name {{First Name}}
• Sender’s names {{Sender Name}} - sequences can be sent on behalf of colleagues
• Sender’s company name {{Sender Company Name}}
• Sender’s signature {{Auto inserted Signature}}

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Learn how to use merge fields.


Step 1, Day 1 - automatic new email thread

Subject: {{Sender Company Name}} News Release

Dear {{First Name}}, 

Hi {{First Name}},


My name is {{Sender First Name}}, and I am the {{Sender Title}} at {{Sender Company Name}}. I’m reaching out to see if you’d be interested in a news release.

{{Sender Company Name}} has recently [done something newsworthy related to the topic]. For more details, please see the media kit: [link].

Would also be happy to arrange a comment and/or an interview [with CEO/CMO/other speaker] to tell you more about [my/his/her] experience with [topic]. Your readers might be eager to learn the following:


Key takeaways that summarize the press release and your/client’s/CEO’s expertise

For more information, you can see the media kit: [link].


Let me know if this is of interest.




Thank you,

{{Auto inserted Signature}}

Step 2, Day 3 - automatic email reply

Subject: RE: {{Sender Company Name}} News Release

Hi {{First Name}},

A quick follow-up up to see if the [topic above] is interesting for you?


A few key points [I/client/CEO] can address:


Key takeaways that summarize the press release and your/client’s/CEO’s expertise

For more information, please see the media kit: [link]. Looking forward to hearing your thoughts on this!

Thank you,

{{Auto inserted Signature}}




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