Cyclical loop starting with a call

2 min read - updated few hours ago

Sample Sequence

10 steps, 12 days

This sequence combines calls, automatic emails and LinkedIn outreach.

Personalized:

• Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Suggested next touch base day {{weekdays_from_now 2}} - e.g. “Let’s have a call on Friday”
• Sender’s name {{Sender Name}} - sequences can be sent on behalf of colleagues
• Sender’s company name {{Sender Company Name}}
• Sender’s signature {{Auto inserted Signature}}

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Learn how to use merge fields.

Step 1, Day 1 - phone call¶

Intro Call

Pitch the product or service. Leave a voicemail if no answer.

Step 2, Day 1 - automatic email¶

Subject: {{Sender Company Name}} Introduction - just left you a voicemail

Hey {{First Name}},

Sorry that I missed you just now. I was trying to reach out because we have helped many other business in your industry to [one sentence pitch]… You can return me a call at [phone number] . Have a great rest of your day.

{{Auto inserted Signature}}

Step 3, Day 4 - automatic email¶

Subject: {{Sender Company Name}} Introduction - just left you a voicemail

Good {{part_of_the_day}} {{First Name}},

As a quick re-into, my name is {{Sender First Name}}. I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to speak with someone from {{Company}} who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a fifteen-minute call next {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

{{Auto inserted Signature}}

Step 4, Day 4 - misc.¶

Connect on LinkedIn

connect and pitch

Step 5, Day 7 - phone call¶

2nd Intro Call

Try another version of pitch, e.g. I’ll send a very interesting read your way right after the call.

Step 6, Day 7 - automatic email¶

Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail

Hi {{First Name}},

I recently reached out to you because… Attach a file.

{{Auto inserted Signature}}

Step 7, Day 10 - misc.¶

Follow-up on LinkedIn

Salutations {{First Name}},

put together a follow-up message.

Step 8, Day 10 phone call¶

3rd Intro Call

A gentle reminder to have a look at materials…

Step 9, Day 12 automatic email¶

Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail

I was trying to connect with you several times....If you are not a buyer, or there’s another reason, such as a competitor solution already implemented, I’ll appreciate a very quick line back anyways.

Have a wonderful {{part_of_the_day}}!

{{Auto inserted Signature}}

Step 10, Day 12 misc.¶

2nd LinkedIn Follow-up

Politely say good bye.

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