Cyclical loop starting with a call¶

2 min read

Sample Sequence¶

10 steps, 12 days

This sequence combines calls, automatic emails and LinkedIn outreach.

Personalized:

Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
Recipients first name {{First Name}}
Recipients company name {{Company}}
Suggested next touch base day {{weekdays_from_now 2}} - e.g. “Let’s have a call on Friday”
Sender’s name {{Sender Name}} - sequences can be sent on behalf of colleagues
Sender’s company name {{Sender Company Name}}
Sender’s signature {{Auto inserted Signature}}

Skill up

Learn how to use merge fields.

Step 1, Day 1 - phone call¶

Intro Call

Pitch the product or service. Leave a voicemail if no answer.

Step 2, Day 1 - automatic email¶

Subject: {{Sender Company Name}} Introduction - just left you a voicemail

Hey {{First Name}},

Sorry that I missed you just now. I was trying to reach out because we have helped many other business in your industry to [one sentence pitch]... You can return me a call at [phone number] . Have a great rest of your day.

{{Auto inserted Signature}}

Step 3, Day 4 - automatic email¶

Subject: {{Sender Company Name}} Introduction - just left you a voicemail

Good {{part_of_the_day}} {{First Name}},

As a quick re-into, my name is {{Sender First Name}}. I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.

I’d like to speak with someone from {{Company}} who is responsible for [handling something that's relevant to my product].

If that’s you, are you open to a fifteen-minute call next {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

{{Auto inserted Signature}}

Step 4, Day 4 - misc.¶

Connect on LinkedIn

connect and pitch

Step 5, Day 7 - phone call¶

2nd Intro Call

Try another version of pitch, e.g. I'll send a very interesting read your way right after the call.

Step 6, Day 7 - automatic email¶

Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail

Hi {{First Name}},

I recently reached out to you because... Attach a file.

{{Auto inserted Signature}}

Step 7, Day 10 - misc.¶

Follow-up on LinkedIn

Salutations {{First Name}},

put together a follow-up message.

Step 8, Day 10 phone call¶

3rd Intro Call

A gentle reminder to have a look at materials...

Step 9, Day 12 automatic email¶

Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail

I was trying to connect with you several times....If you are not a buyer, or there's another reason, such as a competitor solution already implemented, I'll appreciate a very quick line back anyways.

Have a wonderful {{part_of_the_day}}!

{{Auto inserted Signature}}

Step 10, Day 12 misc.¶

2nd LinkedIn Follow-up

Politely say good bye.