Cyclical loop starting with a call
2 min read - updated few hours ago
Sample Sequence
10 steps, 12 days
This sequence combines calls, automatic emails and LinkedIn outreach.
Personalized:
• Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Suggested next touch base day {{weekdays_from_now 2}} - e.g. “Let’s have a call on Friday”
• Sender’s name {{Sender Name}} - sequences can be sent on behalf of colleagues
• Sender’s company name {{Sender Company Name}}
• Sender’s signature {{Auto inserted Signature}}
Skill up
Learn how to use merge fields.
Step 1, Day 1 - phone call¶
Intro Call
Pitch the product or service. Leave a voicemail if no answer.
Step 2, Day 1 - automatic email¶
Subject: {{Sender Company Name}} Introduction - just left you a voicemail
Hey {{First Name}},
Sorry that I missed you just now. I was trying to reach out because we have helped many other business in your industry to [one sentence pitch]…
You can return me a call at [phone number] .
Have a great rest of your day.
{{Auto inserted Signature}}
Step 3, Day 4 - automatic email¶
Subject: {{Sender Company Name}} Introduction - just left you a voicemail
Good {{part_of_the_day}} {{First Name}},
As a quick re-into, my name is {{Sender First Name}}. I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from {{Company}} who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen-minute call next {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
{{Auto inserted Signature}}
Step 4, Day 4 - misc.¶
Connect on LinkedIn
connect and pitch
Step 5, Day 7 - phone call¶
2nd Intro Call
Try another version of pitch, e.g. I’ll send a very interesting read your way right after the call.
Step 6, Day 7 - automatic email¶
Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail
Hi {{First Name}},
I recently reached out to you because…
Attach a file.
{{Auto inserted Signature}}
Step 7, Day 10 - misc.¶
Follow-up on LinkedIn
Salutations {{First Name}},
put together a follow-up message.
Step 8, Day 10 phone call¶
3rd Intro Call
A gentle reminder to have a look at materials…
Step 9, Day 12 automatic email¶
Subject: RE: {{Sender Company Name}} Introduction - just left you a voicemail
I was trying to connect with you several times....If you are not a buyer, or there’s another reason, such as a competitor solution already implemented, I’ll appreciate a very quick line back anyways.
Have a wonderful {{part_of_the_day}}!
{{Auto inserted Signature}}
Step 10, Day 12 misc.¶
2nd LinkedIn Follow-up
Politely say good bye.
Was this article helpful?
We would love to hear from you