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Revenue Grid Sequences: Introduction

3 min read - updated few hours ago

An essential communication automation feature offered by Revenue Grid (RG) is managing campaign Sequences in efficient conjunction with registering all activities and status changes in Salesforce.

RE Sequence is a series of communication steps (actions) performed by a Revenue Grid end user to engage and nurture Leads and Contacts retrieved from your Salesforce, delivering campaign information and collecting their responses via different channels. The steps follow a specific flow set by RG users; both inbound and outbound email communication within a Sequence is automatically registered in Salesforce.

Several consequential Sequences can be used in communication with the same group of prospects. For example, after an initial engagement Sequence is successful with a prospect, you can switch this prospect to a different Sequence for further nurturing.

Another related application of email Sequences, product or service sales can be followed up by use satisfaction and other kinds of surveys or product update notifications via secondary RG Sequences.

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