Fully automated email drip campaign¶
2 min read - updated few hours ago
Sample Sequence
6 steps, 15 days
This sequence combines automatic emails and same day follow-ups.
Personalized:
• Reference to a specific working day in the future {{weekedays_from_now 5}}
• Share a link to book a meeting {{Sender BookMe Text}}
• Greeting to cover all time zones. E.g. "Good {{part_of_the_day}}" = "Good evening"
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Day of the previous outreach {{last_step_day}}
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Step 1, Day 1 - automatic new email thread¶
Subject: A [better/smarter/faster] way to [reach a specific goal]
Good {{part_of_the_day}} {{First Name}},
My name is {{Sender First Name}} and I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform/product/service that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.
I’d like to speak with someone from {{Company}} who is responsible for [handling something that's relevant to my product].
If that’s you, are you open to a fifteen-minute call on {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Step 2, Day 1, an hour later - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Happy {{today}} {{First Name}}. I think I forgot to leave my company’s website info – you can find out more at [Sender Company Website]!
Plus, we can always meet! Pick a slot using the following link:
{{Sender BookMe Text}}
{{Auto inserted Signature}}
Step 3, Day 3 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hey {{First Name}}, reaching out to you regarding my last email sent on {{last_step_day}}. I am pretty curious if you had a chance to go through it?
Thanks!
{{Auto inserted Signature}}
Step 4, Day 7 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Happy {{today}} {{First Name}}.
I know you are super busy, just though I would really love to connect for 15 mins whenever you are available and show our [describe the solution] in action.
Attached is the brief synopsis of our product/services.
As a quick reminder, here's the link to my calendar:
{{Sender BookMe Text}}
{{Auto inserted Signature}}
Step 5, Day 11 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hi {{First Name}},
I really hope I’m not causing you to do this...
A quick email reply will be enough if you’d like to talk about [your solution] or not.
I hope you have a wonderful hour, day and week, {{First Name}}!
{{Auto inserted Signature}}
Step 6, Day 15 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hasn’t our communication been fun?! - me, writing to you now and then; you, not responding… Perhaps, the stars simply didn’t align. Yeah, I definitely blame them, little shiny brats.
Fun as it is, though, I want to tell you goodbye now and wish all the best to you. My understanding is that at the moment you might not be interested in (your solution) for {{Company}}, however beneficial it may be.
Still, if you ever need one, I’ll be happy to hear from you any time.
Plus I would really appreciate it if you can provide me little feedback on why (your solution) is not suitable for {{Company}}?
So, best wishes to you and lots of success to {{Company}}.
{{Auto inserted Signature}}
We would love to hear from you!