Fully automated email drip campaign
2 min read - updated few hours ago
Sample Sequence
6 steps, 15 days
This sequence combines automatic emails and same day follow-ups.
Personalized:
• Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Day of the previous outreach {{last_step_day}}
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Step 1, Day 1 - automatic new email thread¶
Subject: A [better/smarter/faster] way to [reach a specific goal]
Good {{part_of_the_day}} {{First Name}},
My name is {{Sender First Name}} and I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform/product/service that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from {{Company}} who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen-minute call on {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Step 2, Day 1, an hour later - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Happy {{today}} {{First Name}}. I think I forgot to leave my company’s website info – you can find out more at [Sender Company Website]!
Plus, we can always meet! Pick a slot using the following link:
{{Sender BookMe Text}}
{{Auto inserted Signature}}
Step 3, Day 3 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hey {{First Name}}, reaching out to you regarding my last email sent on {{last_step_day}}. I am pretty curious if you had a chance to go through it?
Thanks!
{{Auto inserted Signature}}
Step 4, Day 7 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Happy {{today}} {{First Name}}.
I know you are super busy, just though I would really love to connect for 15 mins whenever you are available and show our [describe the solution] in action.
Attached is the brief synopsis of our product/services.
As a quick reminder, here’s the link to my calendar:
{{Sender BookMe Text}}
{{Auto inserted Signature}}
Step 5, Day 11 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hi {{First Name}},
I really hope I’m not causing you to do this…
A quick email reply will be enough if you’d like to talk about [your solution] or not.
I hope you have a wonderful hour, day and week, {{First Name}}!
{{Auto inserted Signature}}
Step 6, Day 15 - automatic email reply¶
Subject: RE: A [better/smarter/faster] way to [reach a specific goal]
Hasn’t our communication been fun?! - me, writing to you now and then; you, not responding… Perhaps, the stars simply didn’t align. Yeah, I definitely blame them, little shiny brats.
Fun as it is, though, I want to tell you goodbye now and wish all the best to you. My understanding is that at the moment you might not be interested in (your solution) for {{Company}}, however beneficial it may be.
Still, if you ever need one, I’ll be happy to hear from you any time.
Plus I would really appreciate it if you can provide me little feedback on why (your solution) is not suitable for {{Company}}?
So, best wishes to you and lots of success to {{Company}}.
{{Auto inserted Signature}}
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