Fully automated email drip campaign

2 min read - updated few hours ago


Sample Sequence

6 steps, 15 days

This sequence combines automatic emails and same day follow-ups.

Personalized:


• Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Day of the previous outreach {{last_step_day}}

Skill up

Learn how to use merge fields.


Step 1, Day 1 - automatic new email thread

Subject: A [better/smarter/faster] way to [reach a specific goal]

Good {{part_of_the_day}} {{First Name}},

My name is {{Sender First Name}} and I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform/product/service that [one sentence pitch].

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to speak with someone from {{Company}} who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a fifteen-minute call on {{weekdays_from_now 2}} or {{weekdays_from_now 3}} to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

Step 2, Day 1, an hour later - automatic email reply

Subject: RE: A [better/smarter/faster] way to [reach a specific goal]

Happy {{today}} {{First Name}}. I think I forgot to leave my company’s website info – you can find out more at [Sender Company Website]!

Plus, we can always meet! Pick a slot using the following link:

{{Sender BookMe Text}}

{{Auto inserted Signature}}

Step 3, Day 3 - automatic email reply

Subject: RE: A [better/smarter/faster] way to [reach a specific goal]

Hey {{First Name}}, reaching out to you regarding my last email sent on {{last_step_day}}. I am pretty curious if you had a chance to go through it?

Thanks!

{{Auto inserted Signature}}

Step 4, Day 7 - automatic email reply

Subject: RE: A [better/smarter/faster] way to [reach a specific goal]

Happy {{today}} {{First Name}}.

I know you are super busy, just though I would really love to connect for 15 mins whenever you are available and show our [describe the solution] in action.

Attached is the brief synopsis of our product/services.

As a quick reminder, here’s the link to my calendar:

{{Sender BookMe Text}}

{{Auto inserted Signature}}

Step 5, Day 11 - automatic email reply

Subject: RE: A [better/smarter/faster] way to [reach a specific goal]

Hi {{First Name}},

I really hope I’m not causing you to do this…

A quick email reply will be enough if you’d like to talk about [your solution] or not.

I hope you have a wonderful hour, day and week, {{First Name}}!

{{Auto inserted Signature}}

Step 6, Day 15 - automatic email reply

Subject: RE: A [better/smarter/faster] way to [reach a specific goal]

Hasn’t our communication been fun?! - me, writing to you now and then; you, not responding… Perhaps, the stars simply didn’t align. Yeah, I definitely blame them, little shiny brats.

Fun as it is, though, I want to tell you goodbye now and wish all the best to you. My understanding is that at the moment you might not be interested in (your solution) for {{Company}}, however beneficial it may be.

Still, if you ever need one, I’ll be happy to hear from you any time.

Plus I would really appreciate it if you can provide me little feedback on why (your solution) is not suitable for {{Company}}?

So, best wishes to you and lots of success to {{Company}}.

{{Auto inserted Signature}}




Was this article helpful?


Get back to us
We would love to hear from you

Name:

E-mail:

Comment: