Cyclical loop starts with a manual email

2 min read - updated few hours ago

Sample Sequence

4 steps, 4 days

This sequence combines a call, automatic and manual email, and LinkedIn outreach.


• Greeting to cover all time zones. E.g. “Good {{part_of_the_day}}” = “Good evening”
• Recipients first name {{First Name}}
• Recipients company name {{Company}}
• Suggested next touch base day {{weekdays_from_now 2}} - e.g. “Let’s have a call on Friday”
• Sender’s name {{Sender Company Name}} - sequences can be sent on behalf of colleagues
• Sender’s company name {{Sender Company Name}}
• Sender’s signature {{Auto inserted Signature}}
• Sender’s unsubscribe text {{Unsubscribe Text}}

Skill up

Learn how to use merge fields.

Step 1, Day 1 - manual email

Subject: Hi {{First Name}}!

Good {{part_of_the_day}} {{First Name}},

My name is {{Sender First Name}} and I head up business development efforts with {{Sender Company Name}}. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to speak with someone from {{Company}} who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a fifteen-minute call on ___ [time and date] to discuss ways the {{Sender Company Name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!


{{Auto inserted Signature}}

{{Unsubscribe Text}}

Step 2, Day 2 - misc. step

LinkedIn connection

Connect on LinkedIn.


Step 3, Day 4 - automatic email

Subject: Following up on my lasy email

I tried to reach out {{last_step_date}} through email and LinkedIn.

Did you have a chance to check {{Company WebSite}} ?

{{Auto inserted Signature}}

Step 4, Day 4 - phone call

Phone Call reach out

Pitch the product or service. Leave a voicemail if no answer.

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