PR scenarios¶
2 min read - updated few hours ago
Sample - PR scenarios
2 steps, 3 days
This sequence consists of automatic emails.
Personalized:
• Recipients first name {{First Name}}
• Sender's names {{Sender Name}} - sequences can be sent on behalf of colleagues
• Sender's company name {{Sender Company Name}}
• Sender's signature {{Auto inserted Signature}}
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Step 1, Day 1 - automatic new email thread¶
Subject: {{Sender Company Name}} News Release
Dear {{First Name}},
Hi {{First Name}},
My name is {{Sender First Name}}, and I am the {{Sender Title}} at {{Sender Company Name}}. I’m reaching out to see if you’d be interested in a news release.
{{Sender Company Name}} has recently [done something newsworthy related to the topic]. For more details, please see the media kit: [link].
Would also be happy to arrange a comment and/or an interview [with CEO/CMO/other speaker] to tell you more about [my/his/her] experience with [topic]. Your readers might be eager to learn the following:
Key takeaways that summarize the press release and your/client’s/CEO’s expertise
For more information, you can see the media kit: [link].
Let me know if this is of interest.
Thank you,
{{Auto inserted Signature}}
Step 2, Day 3 - automatic email reply¶
Subject: RE: {{Sender Company Name}} News Release
Hi {{First Name}},
A quick follow-up up to see if the [topic above] is interesting for you?
A few key points [I/client/CEO] can address:
Key takeaways that summarize the press release and your/client’s/CEO’s expertise
For more information, please see the media kit: [link]. Looking forward to hearing your thoughts on this!
Thank you,
{{Auto inserted Signature}}
We would love to hear from you!